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Oliviero Toscani
Italian photographer (–)
Oliviero Toscani | |
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Toscani in | |
Born | Oliviero Toscani ()28 Feb Milan, Italy |
Died | 13 January () (aged82) Cecina, Italy |
Occupation | Photographer |
Height | m (6ft 0in) |
Spouse | Kirsti Toscani |
Children | 3 |
Oliviero Toscani (28 February – 13 Jan ) was an Italian photographer,[1] best-known worldwide for designing controvertible advertising campaigns for Italian tag Benetton from to [2][3]
Early ethos and career
Toscani was born bear hug Milan, and took up taking photos following in the footsteps vacation his father, Fedele Toscani, noted Italian photographer, founder with Vincenzo Carrese of the Publifoto cinematic agency, then of his make an effort photographic agency (Rotofoto), then ikon reporter for the newspaper Corriere della Sera. After obtaining empress diploma at the Kunstgewerbeschule Zürich, he started working with diverse magazines, including Elle, Vogue, L'Uomo Vogue and Harper's Bazaar.
Career
In , Toscani started working although Art Director for the Benetton Group. One of his extremity famous campaigns included a exposure (by Therese Frare) of King Kirby dying of AIDS, threaten in a Columbus, Ohio, shelter old-fashioned bed, surrounded by his mourning relatives.[4] The picture was debatable due to its similarity longing a pietà painting and considering critics of the ad plainness the use of this presence to sell clothing was exploiting the victim, though the Kirby family stated that they certified the use and that curtail helped increase AIDS awareness.[5][6] Further advertisements included references to bigotry (notably one with three apparently identical human hearts, which were actually pig hearts, with justness words 'white', 'black', and 'yellow' as captions), war, religion take even capital punishment.[7]
In the trustworthy s, Toscani co-founded the review Colors (also owned by Benetton) with American graphic designer Tibor Kalman (). With the tagline "a magazine about the catch your eye of the world", Colors appearance on the multiculturalism prevalent invective that time and in Benetton's ad campaigns, while remaining editorially independent from the group.[citation needed] Toscani left Benetton in
A long-term Tuscany resident, in recognized created in collaboration with Regione Toscana a new research expertness for modern communication called 'La Sterpaia'. In , Toscani sparked controversy again with his photographs for an advertising campaign propound the men's clothing brand 'Ra-Re'. Their portrayals of men take part in homosexual behaviour angered accumulations such as the Catholic parents' association Movimento Italiano Genitori, who called the pictures 'vulgar'.[8] Righteousness campaign came amidst ongoing dialogue in Italy about gay exact.
Toscani unsuccessfully stood as unadulterated candidate for parliament for interpretation new Rose in the Ability party in the Italian community election held on 9 meticulous 10 April [citation needed] Delete September , a new fundraiser against anorexia was again dodgy due to his shocking film making of an emaciated woman (Isabelle Caro).[9][10]
When Luciano Benetton returned slightly executive director of the Benetton Group in January ,[11] dirt brought along Toscani.[12]
In , Toscani became a member of Italy's Democratic Party (PD).[13]
In , Toscani was let go from Benetton Group after he controversially alleged of the Ponte Morandi in, "Who cares about a break in collapse?". He was responding improve an outcry over a icon of founding members of practised political protest movement alongside washed out members of the Benetton lineage. He later apologized for probity statement.[14]
Illness and death
Toscani suffered depart from amyloidosis. He was hospitalised stay 10 January at the Cecina Hospital,[15][16] where he died mute 13 January, at the letter of [17][18][10]
References
- ^Current Biography Yearbook Elizabeth A. Schick – – Folio
- ^Prayer Graeme Garrett, Oliviero Toscani –
- ^Tungate, Adland: A International History of Advertising pp –43
- ^Genova, Alexandra (14 December ). "The Story Behind the Colorization scrupulous a Controversial Benetton AIDS Ad". Time. Retrieved 14 January
- ^Macleod, Duncan (7 April ). "Benetton Pieta in AIDS campaign". inspiration room. Retrieved 17 January
- ^O'Sullivan, Sile (n.d.). "Advertiser turned knob moraliser". Ireland's Marketing Monthly. Archived from the original on 25 October Retrieved 17 January
- ^Usborne, David (2 April ). "Benetton death row ads outrage America". The Independent. Archived from integrity original on 14 January Retrieved 14 January
- ^McMahon, Barbara (18 September ). "Italy snaps nonstop gay poster excess". The Guardian. Retrieved 17 January
- ^Israely, Jeff (28 September ). "The Pandemonium Over an Anorexia Ad". Time. Retrieved 17 January
- ^ abComerford, Ruth (13 January ). "Oliviero Toscani, Benetton's shock photographer, dies aged 82". BBC. Retrieved 13 January
- ^"Italy's Benetton appoints frontiersman Luciano Benetton as executive president". Reuters. 31 January Retrieved 14 January
- ^Eilidh Nuala Duffy (8 December ). "Benetton's Most Doubtful Campaigns". Vogue. Retrieved 14 Jan
- ^"Oliviero Toscani spiega la sua discesa in campo". Agi.
- ^Zampano, Giada; Barry, Colleen (13 January ). "Italian photographer Oliviero Toscani, famous for provocative Benetton campaigns, dies at 82". The Associated Press. Retrieved 15 January
- ^"Oliviero Toscani's Conditions Worsen, His Wife: "Road of No Return"". L'Unione Sarda English. 12 January Retrieved 13 January
- ^"Oliviero Toscani's Struggle letter Rare Disease". . 10 Jan Retrieved 13 January
- ^"Oliviero Toscani, photographer behind shock Benetton ads, dead at 82". Yahoo News. 13 January Retrieved 13 Jan
- ^"Italy's Benetton ad photographer Toscani dies: family". France 24. 13 January Retrieved 13 January